5 cách tăng tỷ lệ khách quay lại cho spa: Bí quyết giữ chân khách hàng thời 4.0
Cập nhật: 11:53 25/07/2026 GMT+7
Trong ngành làm đẹp, ai cũng biết chi phí để có một khách hàng mới cao gấp 5–7 lần so với việc giữ chân khách cũ. Thế nhưng, phần lớn chủ spa lại dồn gần hết ngân sách vào quảng cáo kéo khách mới, trong khi khách cũ - những người đã tin tưởng và từng chi tiền lại lặng lẽ rời đi mà không ai hay biết.
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